Information from data is like bread from wheat

When people are hungry and in a hurry and lack bread-making skill, you can't give them wheat and ask them to make bread and then eat.  You need bakers who know how to transform wheat to bread in a scalable way and keep the bread ready for hungry people. This is exactly how BI professionals are required to transform data to information to derive insights and keep them ready for knowledge hungry users to consume. 



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