Should business users spend their time in creating reports?


A marketing manager, or a HR manager, a sales manager, or an account manager should he (or she) be spending time in creating reports or using reports to make decisions?

On one side, total dependence on BI team for all information needs can slow down business users. On the other hand if business users have to create their own reports or work their way through the dashboards or self-service BI to get to the numbers they are looking for, it could kill their time and thereby decreasing the time for their real work, part of which is to take decisions based on information and insights. And that's why there needs to be a balance to ensure basic first level information can be self-served and for complex requirements BI teams spend time in delivering the information. 

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